Robert L. Rager

Writing Public Outreach Media/Spokesperson Transportation Communications

Versatile communicator with over 25 years experience in public, private and non-profits. Diverse writing background. Media and outreach expertise. Specialist in transportation communications.

Spokesperson
Writing
Transportation
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bobrager@bobrager.com

Spokesperson/Media

  • 14 years as a community relations manager and spokesperson with the Maryland State Highway Administration
  • Live TV, packages, call-ins, drive-time radio, print, social, onsite walk-and-talk segments
  • Excellent grasp of technical concepts and ability to simplify messaging quickly for any audience
  •  Weather-related and crisis communications
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Salisbury Bypass Campaign
Developed highly-successful campaign to educate public on complex work zone traffic patterns
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Spokesperson
State transportation agency expertise
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Agency & Project Spokesperson
Well-versed in all facets of bridge and highway construction; walk-and-talk interviews and project media tours
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Site Photography
Specialist in road/bridge construction photography using off-the-shelf equipment and existing (unstaged) site conditions.
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Transportation
Communications

  • 14 years with a state transportation agency
  • Public and media relations, project support
  • Community liaison and spokesperson
  • Proposal review for $160 million MD 404 project
  • Familiar with all aspects of road and bridge project development from concept through construction
  • Basic project plan reading/review; thorough understanding of MOT planning
  • Developed and directed highly-successful Salisbury Bypass multi-bridge rehab outreach campaign
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Writing

  • 20+ years professional writing
  • Business, technical, feature, press and creative
  • 10 years client writing/internal communications – Ernst & Young, Plastics Color Corporation, Prince George’s Community College, American Diabetes Association
  • Veteran white paper researcher and writer with credits in plastics compounding, medical devices and biodegradability
  • Hobbyist songwriter/lyricist
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Electronic Evidence
Cover story for niche magazine
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Maryland's Economy
Feature on the state's economic outlook
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"Taggants"
Brisk copy on plastics counterfeiting for client internal newsletter
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The Paradox of Biodegradability
Well-sourced client white paper on waste stream considerations in plastics compounding
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Event Copy
Press releases and performer bios for regional music festival
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Theater Marketing Plan
Prepared comprehensive, grassroots marketing plan for fledgling theater company, yielding first subscriber base
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Light Business Copy
Upbeat, light reading in a regional business magazine
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Client Newsletter
Researched and wrote features for client's internal newsletter
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Press Release
Straightforward, concise press writing
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Fair Hill International
Organizing committee member (volunteer) for the Fair Hill International/Festival in the Country. Stabling operations manager for the October three-day event.
Equestrian
On Snapdragon Stables' "Houdini." Pleasure rider (hunter-jumper) with extensive lesson barn operations and maintenance experience.
Rotary Club
Former Public Relations Chair, Rotary Club of Greenbelt. Spearheaded "Island Bikes" campaign to bring good used bicycles to Jamaica.
Songwriting
Award-winning lyricist (Songwriters Association of Washington 2018), founder of The Lyric Stand collaborative site and creator of the NoteWorthy songwriting management database.
Election Judge
Election judge, 2008 and 2022. Provided voting assistance, customer service in managing long lines at busy suburban D.C. precinct in 2008. Primary election judge in rural eastern shore precinct in 2022.
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About Robert L. (Bob) Rager...

Community & Creative

  • Organizing committee member and stabling manager, Fair Hill International, 2015-2019.
  • Novice equestrian. Experienced in lesson barn operations and maintenance.
  • Former Public Relations chair, Rotary Club of Greenbelt.
  • Award-winning songwriter/lyricist.
  • Governor’s Citation for Volunteerism
  • One of 35 Marylanders selected to shape new Americorps program.
  • Election judge, 2008 and 2022.
  • Extensive trade skills background.
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